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They both grew the same crops rotations, including summer and winter lettuce, broccoli and corn. They had both attended the University of California at Davis, and both men's dads had been farmers. They'd married childhood sweethearts and lived in rural homes. They were serious about modernizing their farms and staving off takeover bids. They valued their land's farming heritage and didn't want to see their acreage later paved over by developers. The men kept in touch over the years, but didn't see each other again until 2006, when they met at an agricultural equipment trade fair. Comparing their lives, they noted many similarities. They now had two children each- a boy and a girl. They had invested in new irrigation equipment and had modernized their farms in other, similar ways. But there was now a crucial difference between the two men, a difference that favored one, and hurt the other. One of them was struggling financially and being pressured to sell his farm to a real estate conglomerate. The other man was debt-free and putting money in the bank. He had just won an award for tillage and soil restoration practices, had acquired more acreage and was planning a biodynamic farm in Oregon. I’m sure you’ve wondered what makes these differences in how people do in agribusiness, and in their lives. It seems like something mysterious or fateful creates very different futures for those who have similar backgrounds, goals and careers. Take as an example two young men from the same neighborhood attending the same high school, raised in comfortable homes by loving parents. These young men both enjoyed sports. They learned from their coaches and parents that success requires hard work and motivation. They defined success as having a good home, stable family, and the respect of their friends and community. But something happened to them that created greatly different outcomes for their lives. One of them is the former college quarterback who went on to become a successful farmer; the other is a high school dropout who never amounted to anything. What makes the difference? It isn’t in-born intelligence or inherited superiority. It isn’t lack of motivation or drive. It isn’t race, creed or class. It isn’t looks or fate. Instead, the crucial difference lies in what each person knows, what tools he uses to achieve his goals, and how he makes use of his knowledge and his tools. My purpose in writing this is to let you know that Applied Ag Science is the only ag company that provides you the tools and knowledge so you’ll have more success in your agribusiness. If you use Applied Ag Science and their Fulvigain® and Humigain® products, you’ll have the edge that makes you far more successful than those who used to be equal to you. The difference has to do with choices. Fulvigain® and Humigain® give faster and better results that mean more profits for you.
A competitor’s guarantee reads like this: “This fertilizer contains what the analysis says it contains. But because changing conditions in plants, fields and weather are beyond our control, we do not guarantee this product will mix or apply properly in all conditions, nor do we guarantee crop results. The Applied Ag guarantee is ironclad and far more reassuring: If for any reason you are dissatisfied with their products, you get all your money back. Guarantees don’t get any stronger than that! Remember those two farmers I told you about earlier? One of them is eagerly anticipating the future, but the other is worried about total disaster. What makes the difference? Two farmers of similar backgrounds, education and circumstances try their hardest at farming. One succeeds. One fails. Why? In the case of the two farmers, I happen to know the answer: the successful farmer used Applied Ag Science products, but the other one didn't. The farmer who uses Fulvigain® and Humigain® saw his production costs go down, while his soil tilth, profits and crop performance went way up. Applied Ag products helped him restore his soil, make crops stronger, and increase the yield and quality of his produce. The unsuccessful farmer also discovered fulvics and humics, but instead of getting them from Applied Ag, he got them from a company that sold him poorly-formulated, weak, sediment-laden sludge that clogged his irrigation equipment during a critical time in crop growth. Unable to repair his equipment or provide adequate water to his crops, he lost big money and was in danger of losing his farm!
The farmer who used Applied Ag Science had both. The other farmer didn't. And that's why one farmer is wealthy and expanding his farm, but the other farmer is going to be lucky if he can even keep his. The lesson is clear: Increased agribusiness success depends on the knowledge you have and the tools you use. When you use Applied Ag Science, you get insider knowledge and powerful tools that put you on the path to far more agricultural success.
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On a bright, summer day in California's Central Valley eight years ago, two farmers became acquainted when they met at an agribusiness expo.
One huge difference between success and failure is whether you chose the reliable business colleagues. In the ag business, it's doubly important to find companies that totally back their products. Applied Ag is the only fulvic and humic company that totally guarantees potency, quality and effectiveness.
Like we discussed earlier, the difference between success and failure is whether or not you have accurate data and the best tools.